Print + Digital Design
Brand Development
Strategy + Concepting
Creative Direction
Marketing Collateral
UI/UX + Website Design
Video Direction
I not only had the opportunity to concept, storyboard, and art directed an explainer video for ProNVest and their direct-to-consumer offering Future Capital, but also was able to create a graphic style for their digital content to seamlessly transition into their new new brand's look and feel. I paired the expanded ProNvest/Future Capital color palette, with an array of graphics and other visuals, creating a set of social graphics for the Future Capital team to spread the word about our state-of-the-art account analysis tools.
As the lead designer entrusted with the development of Ledger Enterprise's new website, I had the privilege of spearheading the project's UI design. The primary objective was to unify the brand identity of Ledger Enterprise and Ledger, bringing LE into alignment with its parent brand. My task was to create a visually compelling and cohesive website that communicated Ledger Enterprise's product offering and reflected the company's values and vision. With careful attention to detail, I ensured that the website's design was consistent with the brand's overall tone, enhancing the user experience and reinforcing Ledger Enterprise's online presence.
Using Hubspot, LinkedIn Paid & Organic, and gated content — the Ledger Enterprise marketing team created a Staking Campaign aimed to educate Custodians, Hedge Funs, and Crypto Exchanges on the power of staking with LE. As the sole designer on the project, I created two Linked In Sliders, a White Paper, a Hubspot Landing page as well as Social Banners and Email Signatures. The campaign generated over 700k impressions and 1,000+ landing page views.
I had the privilege of spearheading the design of AlloHire's website. The goal was clear: to showcase the agency's unparalleled approachability and expertise in the tech-recruiting and career placement space.
With the revamped website, AlloHire's brand personality shines through in every aspect. The site's sleek design and intuitive user interface create a seamless experience for visitors, while engaging and informative content highlights the agency's industry-leading insights and innovative solutions.
I had the privilege of collaborating with the ProNVest / Future Capital team on an explainer video to spread the word about their portfolio management product. As art director, I lead the team through an initial exploratory phase, carefully presenting and experimenting with a myriad of illustration styles to ensure we found the perfect match for their vision. Once that style was created I storyboarded and sketched illustration concepts for each section of the video. I oversaw the process of matching the visuals with a voice-over and ultimately art-directing the final version of the video.
Stitzlein Studio helped to create a marvelous rebrand for Seal. They also designed an elegant and to-the-point web page for the company, but they needed help building it.
As Design Director at Widgets & Stone I worked closely with Joe and Leslie Stitzlein to build the site to their exacting specifications, and to build it onto a platform simple enough for anyone to use. The result is refreshingly clear and striking.
Bellhops (now Bellhop) is a rapidly expanding Chattanooga-based startup that has revolutionized the moving industry. Backed by a team of expert manpower and online resources, Bellhops promises reliable and hassle-free moving services.
As design director, I concepted, story-boarded and design-directed the Widgets team to craft a playful and engaging video that highlights the stunning photography of Dotson Commercial— a photoshoot for which I was also day-of producer.
I work to create visuals that connect with your audience on a deeper level — building brand loyalty and driving conversions. If you're looking for a partner to help you bring your vision to life and create a lasting impact, please get in touch.
Marmot
Ledger Enterprise
ProNVest / Future Capital
Bellhops
Mannington Carpet
BAR Architects
EF Contract
America Heart Association
Widgets & Stone
+ more
Figma
Sketch
Zeplin
Asana
InDesign
Illustrator
Photoshop
Squarespace
Webflow
© Liz Tapp Design. All Rights Reserved.